Like Acclaim and Sega before it, no marketing stunt was ever considered too outlandish for the original incarnation of THQ.
Before the publisher went bankrupt in 2012, it used its marketing budget to hire expensive Hollywood talent like Guillermo Del Toro (who consulted on the story for the never-released Insane), while also doling out a few bucks to hire an army of porn stars to promote Saints Row 2 and Saints Row: The Third. But THQ’s marketing department had to get extra creative when promoting the company’s more family-oriented titles.
Sticking with the “family” theme, THQ tried to recruit Queen Elizabeth II and the rest of the Royal Family in the marketing effort for 2009’s Big Family Games, a budget title that was similar to Wii Sports. While they were likely hoping for a slew of “Royal Wii” headlines, it was not to be, as Her Royal Highness was obviously not going to just stop off at the studio for a commercial shoot. So THQ went to her…
